Over the past few years, many brands have resorted to simplifying their logos often for the sake of being more memorable, appearing more “modern”, and to create a less cluttered look for business cards or other marketable material; however, many consumers have expressed distaste in this ongoing trend. Discord is a popular example, as plenty of users (myself included), vocalized their disappointment with the new logo and the loss of uniqueness and character associated with it. In addition, many dislike the hue shift as well, claiming that it’s much more harmful on their eyes due to the bright colors. This goes to show that although the companies often think this change is for the better, it is clear to see that often times it backfires.
