Continuing off of my previous post, another simplified logo that failed to please the public is the Pringles logo. Beforehand, the logo was known and characterized by Mr. P having glistening brown hair and shining eyes places onto him. This made it stand apart from other logos due to it also giving him a recognizable face. Now, the logo has been reduced to a white circle with solid black eyes and mustache with the Pringles’ name slapped onto his bow. A large percent of consumers considered this a downgrade for various reasons, to removing the ability to put the new logo on a solid white background to throwing out all characterization of the chip.
